The Revenue Trades Blog

Expert Led Crowdfunding for Businesses through Milestones

Posts tagged revenue funding

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That’s right. 2011. These six ideas emerged in 2010 as powerful “innovation invitations” and seem sure to intensify in power and influence. They’ll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against.

1. Contestification

Whether Google Demo Slam or Sprint’s App Competition, digital media has become an innovation battleground for customers, clients, prospective partners, and young talent. Frito-Lay has already made competition the cornerstone of its Super Bowl advertising, and Toyota, desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm’s technology can be used for good in unexpected ways. Crowdsourced contestification is becoming institutionalized as a way firms can grow their own innovation nations. If you’re not running an innovative innovation contest to invite participation and build brand, then you’re reacting to your competitor’s competition. Will your contest be competitive with their contest? Who’s running it? Who’s judging it? Who’s winning it?

Harvard Business Review

Entry by: Joe Williams

Filed under revenuetrades contests gamification revenue based finance revenue funding crowdfunding crowdsource

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RevenueTrades First Blog Post

The purpose of this blog is to:

  1. Help businesses
  2. Educate readers about revenue based funding
  3. Provoke intelligent debate
  4. Provide updates about

Stay tuned…

Entry by: Joe Williams

Filed under crowdfunding crowd-funding crowd funding venture capital entrepreneur business small business funding finance loan revenue revenue funding royalty based finance revenue based finance microfinance revenue based investing royalty based investing small business lending